5 Hassle-free Steps For Sales People to Write Surefire Sales Letters in Minutes

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The secret to success in selling is for salespeople to be able to play the numbers game. It means that as a salesperson, you have to see the most number of prospective customers to sell your product. Simply put "the more the better." And this is actually true for almost all businesses as they push their sales team to look for more customers.


One way to connect with potential customers is through the sales letter. But sometimes writing a sales letter takes a lot of time. But the salesperson needs to churn out those sales letters to start the selling process, which may turn out to be a chore. The sales manager can help out the sales team with that problem.


If you're a sales manager, you can use these 5 easy steps to writing an effective sales letter in a breeze and share it with your team member.


1. Determine Your Purpose 


Sales letters come in various forms and it's important to list them down to know that different types of sales letters. You can initiate a meeting with your team to discuss the various sales letter and purpose. It's also one way to ensure that your team will have a uniform message.


2. Single Page


When you set out to write a particular type of sales letter, try to write it down on one page. Most of your potential customers are busy people and some read letters by skimming. The challenge is for you to squeeze in your message on one page only.


3. K.I.S.S.


Since the challenge is to fit your sales message on one page, the key is to write simply. Your rule of thumb should always be, "keep it short and simple", but with maximum impact. Short and simple sentences produce short paragraphs.


4. Formulas


In writing your sales letter, you should follow tried and tested sales formulas, especially for your sales letter. Those formulas deliver the impact. You should consciously use them as an outline for your letter.


Good examples of these formulas are MAN - money, authority, and need. Another sales formula is AIDA - attention, interest, desire, action. That way you need not reinvent every sales letter which is a big time-saver.


5. Templates


The final step to writing sales letters in minutes is preparing ready to use templates. A lot of time can be saved by each salesperson when writing a sales letter using templates. Your team will simply select the appropriate template, fill-out important information, and do a little tweaking if needed. Voila! Instant sales letter ready for printing or sending by email.


The 5 easy steps make writing sales letters both efficient and effective. Your sales team can easily use those templates and send one to their customers anytime and anywhere using today's nifty gadgets. It's a great productivity booster and time-saver. It'll make your sales team play the numbers game easily and deliver those sales even under the "new normal."


If you find these easy steps useful for your sales team members you can share it or leave a comment below if you have any. But if you need help working on those templates just send me a message and I'll be glad to help you out.


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