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MB Fonollera, author Revised 05/02/2019 I saw a former colleague of mine at the Puregold headquarters located at the Tabacalera compound in Manila.  She was happy to see me and we updated each other on what's going on with our respective jobs and companies. She also asked me when will my book be published.  She earlier requested to have a copy. Another former office mate of mine was also asking when the book will come out because he'd like to get one.  That was way back in May 2017, I know both of them were already excited to get a copy.  But unfortunately, it took some time for the book to be finally published. Anyways to provide an idea about my book entitled "How to Sell to Modern Trade in the Philippines" now hot off the press, I'd like to share with you that the book has a total of 15 chapters. Parts of the book covers modern trade retailers operation; operations of vendors to modern trade; and the future of selling to modern trade.  It is packed wi...

Compiled by Mel Fonollera, Blog Writer Supermarkets and Hypermarkets SM Supermarket Puregold Price Club Inc. Robinsons Supermarket Rustans Supermarket S&R Philippines Shopwise Waltermart Landmark Super 8 Grocery Warehouse Ultra Mega Wholesale and Retail South Supermarket Unimart Cash & Carry Supermarket Convenience Stores Philippine Seven Corporation MINISTOP Philippines Circle K Philippines Lawson Philippines Family Mart All Day Convenience Store Northern Luzon City Supermarket, Inc. Central Luzon Magic Supermarkets Southern Luzon Citimart Supermarket Bicol Region LCC Supermarket Visayas Metro Retail Stores Group Mindanao NCCC KCC Supermarket

I'll be coming out with my first ever written book entitled "How to Sell to Modern Trade in the Philippines." I wrote this book because I've been in the FMCG industry for 25 years.  I've collected substantial experience selling to Modern Trade.  I guess I can say that I live, eat, and breathe selling to Modern Trade. Hence, the reason for writing this book. Hopefully, it's going to be published before the end of the 1st semester of 2017.  I hope this book will serve as a useful reference to those who sell and intend to sell to Modern Trade.  There are a lot of things that you need to know about selling on this channel.  A popular maxim says that the "devil is in the detail" and that is what selling to Modern Trade in the Philippines is all about. The book aims to help those who want to sell to this channel and not be buried with overwhelming detail and still prevail. Another thing, I'd like to share with you this early, the design of ...

Modern Trade grocery chains in the Philippine are now in a heated race to consolidate their market positions. SM, Robinsons, Puregold and other modern trade grocery chains are doing this right now. They're definitely going to continue this in the future. I've personally observed the progress of their market consolidation moves since I've been involved in FMCG (fast moving consumer goods) industry sector.   The mega retailers in their quest for consolidation are either doing one, both or all of the moves: o pening new branches; p artnering with foreign based retailers; i nvolvement in the different retail formats; a cquiring small local retail chains.  Here are links about the partnership of local retailers with foreign retailers.  SM and Alfamart ,  Puregold and Lawson , Shopwise and Dairy Farm . See more links to articles about the big retailers like  SM ,  Robinsons ,  Puregold Price Club  acquiring small retailers. ...

Decades ago there was no Modern Trade channel in the Philippines to speak off.  The biggest retail channel for consumer goods was the Traditional Trade, composed of "mom and pop type" of  stores (sari-sari stores), wet market stalls and grocery stores. Modern Trade stores such as supermarket, hypermarket and convenience stores were relatively few. In the nineties,  supermarkets like SM, Robinsons and Puregold slowly opened new branches. Other modern trade retail stores like the convenience stores followed suit. In year 2000, when the Retail Trade Liberalization Act was passed as a law,  there was a sudden explosion of new branches, not only in Metro Manila but also in key cities and provinces nationwide. Today's retail giants SM, Robinsons and Puregold opened new stores in several formats in key cities and provinces in the Philippines.  The big Philippine modern grocery chains deliberately expanded as head start over the entry of global retailers - Walm...

Category management  is a  retailing  and  supply management  concept in which the range of products purchased by a business organization or sold by a  retailer  is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase "category management" was coined by  Brian F. Harris . Product Categories in retail operations are viewed as independent business unit. Each category has its own role and expected to achieve its assigned scorecards.  Category roles range from flag carrier, cash cows, transaction builders, etc. The front end of category management visible to all is the planogram. The back end of the category management goes through the 8 step cycle (see illustration).    Su...