My New Book "How to Sell to Modern Trade in the Philippines"

-
I'll be coming out with my first ever written book entitled "How to Sell to Modern Trade in the Philippines." I wrote this book because I've been in the FMCG industry for 25 years.  I've collected substantial experience selling to Modern Trade.  I guess I can say that I live, eat, and breathe selling to Modern Trade. Hence, the reason for writing this book.

Hopefully, it's going to be published before the end of the 1st semester of 2017.  I hope this book will serve as a useful reference to those who sell and intend to sell to Modern Trade.  There are a lot of things that you need to know about selling on this channel.  A popular maxim says that the "devil is in the detail" and that is what selling to Modern Trade in the Philippines is all about.

The book aims to help those who want to sell to this channel and not be buried with overwhelming detail and still prevail.

Another thing, I'd like to share with you this early, the design of my book cover.  I have two prototypes and posted it on Facebook to gather some comments.  A lot of comment posts prefer the book cover with white background with the iconic modern trade symbol - the shopping cart.  You can still post your comment on your preferred book design.




By the way, I would have wanted so much to include website references to companies that provide ancillary services to Modern Trade and FMCG companies, but the list would be too long.  So I am going compile an active list and post it here on my blogsite. The list will be classified according to categories per industry segment.
  • Philippine Modern Trade Retailers
  • FMCG companies
  • Distributors
  • Merchandising & Promotion Services
  • Third-Party Forwarders
  • Cold Storage
  • Merchandising Fixtures Fabricators
  • Graphic Arts Designers
  • Corporate Giveaways Supplier
  • Sales Applications Developer
  • Sales Training Companies
I'm pretty much excited about the book release.  I'm also wishing that this book would fly and hopes to be a big boost to those who will need the required information.

For questions or comments, you can reach me at melfonollerajr@gmail.com

Comments

Post a Comment

Popular posts from this blog

The Seventies - The "Disco" Era

-
Image
The seventies was undoubtedly the "disco" era.  As a teenager, I listened and danced to the distinct sound of that era. When "Saturday Night Fever" hit the movie theaters in 1978,  I became an avid fan of the Bee Gees and other bands that played the disco sound.   Besides listening to disco sound, I also mimicked dance steps like the "swing" and "L.A. shuffle" from a local popular TV show the "Penthouse Seven." I strutted my stuff every time  I danced with a partner at birthday parties held in friends' residences. Bands that dished out disco tunes during the '70s were  ABBA  with their  song "Dancing Queen";   Donna Summer 's   goosebumps-raising song "Last Dance."  Other bands like  KC and the Sunshine Band ,  The Trammps ,  Van McCoy ,  Gloria Gaynor ,  The Village People ,  Chic , and  The Jacksons   also flooded the radio airwaves in the '70s .   I even followed their progress over the loc
Read more

Grandfather@50

-
Image
I will be turning 50 before the  end of this year, and what better way to usher in my golden boy status is becoming a bonafide grandfather.  I now have a grandson, his name is Samien. He was born on April 25, 2012. His parents say that the name means "to be heard".  I guess their choice was right because when Samien cries, he is really heard by everybody. I noticed remarkable things in Samien.  While just a new born, he showed to us that he has strong legs and arms.  He can push himself upwards in the crib and was tireless in raising his small arms every  now and then.  Also, he is not the quiet type because he always cries and laughs unlike other babies inside the nursery who are peacefully asleep.  At three months old, he speaks amusing although unintelligible syllables.  Also, at three months, he is rather long for babies his age and quite heavy for a three month old baby.  He weighed in at 5 kilogram during his visit to his pediatrician. Samien, quite surprisingly
Read more

Organic Rice in the Philippines For Healthy Living

-
Image
Do you prefer healthy living? Go organic rice! Health buffs would like to get their hands on real organic rice. If you're one of them, do you know which ones are authentic organic rice? This blog will tell you all you need to know about organic rice. Some people think that organic rice is red and brown rice variety only.  Not really. It comes in other varieties and colors such as white, black, etc.  The idea that red and brown alone are organic rice is wrong.  These rice varieties are now sold under specific brands in leading supermarkets in the Philippines, however, not all of them are organic rice. But how will you know if you're buying organic rice or not? Organic rice is farmed without using synthetic fertilizer and chemical pesticide inputs. Besides the inputs, there are other things to consider such as -  How was it planted? What were the farming methods used? Was there contamination along the supply chain until it has reached the end consumer? There are variet
Read more