Market Development for Social Enterprise
After product development, social enterprises in the Philippines will be looking for markets to sell their products. Market development is the next task on the list. This task is important because it will decide the fate of the social enterprise. This blog, for now, will focus on the definitions of the various market segments. Having an idea of the market will answer the question on where to sell the products. Below is a list of possible markets for social enterprise products. It is important that products should fill the needs of the markets. Sari Sari Stores - these are the typical mom and pop stores Wet market - market stalls inside public market Groceries - small groceries owned by owner Convenience stores - chains of convenience stores either operated by large retailers or individuals Institutions - companies that are usually industrial accounts requiring raw materials Export - countries with markets requiring social enterprise product ...