My New Book "How to Sell to Modern Trade in the Philippines"
I'll be coming out with my first ever written book entitled "How to Sell to Modern Trade in the Philippines." I wrote this book because I've been in the FMCG industry for 25 years. I've collected substantial experience selling to Modern Trade. I guess I can say that I live, eat, and breathe selling to Modern Trade. Hence, the reason for writing this book. Hopefully, it's going to be published before the end of the 1st semester of 2017. I hope this book will serve as a useful reference to those who sell and intend to sell to Modern Trade. There are a lot of things that you need to know about selling on this channel. A popular maxim says that the "devil is in the detail" and that is what selling to Modern Trade in the Philippines is all about. The book aims to help those who want to sell to this channel and not be buried with overwhelming detail and still prevail. Another thing, I'd like to share with you this early, the design of ...