Effective Sales Roles to Achieve Selling Success Part 1

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Selling success in today's highly competitive selling environment requires a salesperson to have an effective set of sales roles that the saleperson can slip into at moments notice.  This will either spell success or failure for a salesperson.  A more informed and discriminating class of customers expects nothing but the best service from a salesperson.  More importantly, the salesperson is expected to bring home the "bacon" so to speak.

The salesperson's roles have expanded from mere selling or order-taking.  In fact I have performed these roles during the span of my selling career.

I have listed down below, selling roles that have evolved based on what I've seen in the selling environment since the 1980's.  Likewise, most of the roles have become buzz words in current sales training programs and books:
  1. Front-liners
  2. Revenue-generator
  3. Service provider
  4. Trouble shooter
  5. Negotiator/Intermediary
  6. Communicator
  7. Consultant
  8. Strategic collaborator
I will attempt to define the roles on succeeding blogs and share with you skill sets and process for successful selling.




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