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Access Selling

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Access selling is a selling strategy as well as a technique that is used to get in front of the right person to sell to.  By the word itself, it is about opening new accounts or talking to a prospect. This sales activity is mostly applied to opening new accounts.  This part of the selling process comes after the prospective customer is a qualified lead and has sales potential.  This is selling activity is aimed at people inside a company that has the authority to buy from companies.   Initially, access selling starts at the gatekeepers.  For gatekeepers, it is their job to keep people especially salespeople out of the company premises.  Therefore it would require a different approach apart from the selling process and skill as well. Gatekeepers can also be the secretary or assistant of a decision-maker or influencers. Once a salesperson gets past the gatekeepers, the next step is to get in front of the decision-makers and influencers.  A...

Sinalco - The Classic German Global Brand is now in the Philippines.

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Sinalco a 115 year old German beverage brand has finally touched down in the Philippines. The global brand came all the way from Duisberg, Germany. The Sinalco brand is known worldwide through its stylized “red” dot logo. By tradition, Germany is known to produce famous quality global brands. Sinalco a classic German beverage brand assures consumers worldwide that it is made only from high quality ingredients and standards. In fact, Sinalco has been named in 2016 as one of Germany’s best brand in the last one hundred years. Sinalco International Brand GmbH & Co KG holds the formulation to a wide range of its non-alcoholic beverages that are sold through franchisees in 50 countries worldwide. It is widely sold in Europe, Middle East, Africa, Latin America and Asia. In the Philippines, Sinalco International awarded Euro Interbev Corporation the exclusive license to import, sell and produce Sinalco products in the Philippines. The initial Sinalco products that will b...