RajahJun

Compiled by Mel Fonollera, Blog Writer Supermarkets and Hypermarkets SM Supermarket Puregold Price Club Inc. Robinsons Supermarket Rustans Supermarket S&R Philippines Shopwise Waltermart Landmark Super 8 Grocery Warehouse Ultra Mega Wholesale and Retail South Supermarket Unimart Cash & Carry Supermarket Convenience Stores Philippine Seven Corporation MINISTOP Philippines Circle K Philippines Lawson Philippines Family Mart All Day Convenience Store Northern Luzon City Supermarket, Inc. Central Luzon Magic Supermarkets Southern Luzon Citimart Supermarket Bicol Region LCC Supermarket Visayas Metro Retail Stores Group Mindanao NCCC KCC Supermarket

The "pen is mightier than the sword." Those were the words of Edward George Bulwer Lytton, an English novelist who wrote it in 1839. The proverb means that words are more powerful than action; a more modern translation. Let me ask you this - what if the power can be harnessed for business writing? Do you know that there is a simple tip to tapping into that power? In my long years of working in sales, I've written thousands of business letters to customers. Some letters were templates and others were customized. In writing business letters, especially the customized ones, I picked up a writing tip a long time ago.  It's easy to remember because it's an acronym that goes by the letters - K.I.S.S. Photo courtesy of ClipartFest The acronym means "Keep it Short and Simple".  I've followed this rule every time I sit in front of a computer and pound away at the keyboards.  If you can put down your letter on one page that would be great. More

I'll be coming out with my first ever written book entitled "How to Sell to Modern Trade in the Philippines." I wrote this book because I've been in the FMCG industry for 25 years.  I've collected substantial experience selling to Modern Trade.  I guess I can say that I live, eat, and breathe selling to Modern Trade. Hence, the reason for writing this book. Hopefully, it's going to be published before the end of the 1st semester of 2017.  I hope this book will serve as a useful reference to those who sell and intend to sell to Modern Trade.  There are a lot of things that you need to know about selling on this channel.  A popular maxim says that the "devil is in the detail" and that is what selling to Modern Trade in the Philippines is all about. The book aims to help those who want to sell to this channel and not be buried with overwhelming detail and still prevail. Another thing, I'd like to share with you this early, the design of

Thousands of everyday dumb objects that we use are becoming smart with implanted chips. These machines will then transmit information that can do a lot of useful stuff for us humans. Like solving the metro traffic. Get real! This scenario looks like one of the surreal sci-fi stories we read in books and watch in movies. Time to wake up. This is not a dream. It is becoming a reality; and it's all happening digitally. I came across the subject of "Internet of Things" or IoT when I bought a book entitled: Ready or Not" authored by WinstonDamarillo and published by Summit Books.  It was in Part III of the book. I read through this chapter and vaguely absorbed the meaning  of IoT.  I didn't give it much serious thought because it seems that the writer was talking about a far too distant future concept. Meanwhile, I'm almost finished writing my book about "How To Sell To Modern Trade in The Philippines", and I thought of inserting the idea of th

In tennis shot, basketball throw, and golf-swings, follow-through is as important as the actual swing that is intended to hit the ball. It will determine how effective the shot will be.  In sales,  follow-through is important to reinforce the sales process and help steer it until the sale is finally closed.                                                                                               Photo courtesy of capitaltennis.net Follow through in sales is as important as the other steps in the sales process. In prospecting, follow-through is imperative because a salesperson needs to persistently make follow-ups on prospects at some future date until they are ready to buy the product or service.  Follow through consists of giving prospects a call every now and then, or paying them a visit. During sales presentation, the follow-through consists of a probing-listening-probing process to handle objections until it leads towards the closing of the sale.  Trial close is ano